Understanding the Fundamentals of Traffic
Once you know who your champagne clients are and what they want, you need to think about how to get them to your offer.
Traffic is one of (if not the) most important pieces of running an online business. If you don’t have traffic, you won’t be successful. In this lesson, we break down what traffic is and how to systemize it.
This lesson is a replay of a workshop Mariah led. The workshop outlines the different types of traffic channels you can tap into to drive traffic to your offers and attract new leads. This workshop is applicable to all types of businesses (premium courses, high ticket group coaching programs, and smaller front-end offers).
The workshop is 1 hour and 45 minutes long. You can find a breakdown of topics covered below.
Watch the workshop with the goal of answering the following questions by the end:
- What is traffic?
- What traffic sources should you commit to?
- How should you build traffic into your business workflow?
After watching the workshop, you should complete the accompanying workshop shown below. You can also find a Google docs version of the worksheet here if you prefer.
We have also provided a downloadable text lesson as a resource to support you for this lesson.
Video Time Stamps:
- 🕰️ 01:43 – Purpose
- 🕰️ 02:12 – What is traffic?
- 🕰️ 04:22 – The Truth About Traffic
- 🕰️ 11:01 – How long should you experiment with a traffic source?
- 🕰️ 11:51 – Traffic Mindset
- 🕰️ 20:46 – Choosing a Traffic Source
- 🕰️ 27:53 – Where are my ideal clients hanging out?
- 🕰️ 29:00 – What format do you enjoy?
- 🕰️ 29:48 – Organic Traffic
- 🕰️ 45:47 – Paid Traffic
- 🕰️ 1:03:59 – Action Steps
- 🕰️ 1:08:10 – Should content mirror delivery?
- 🕰️ 1:10:40 – What percentage do you pay affiliates and referrals?
- 🕰️ 1:13:29 – How do I price a partnership?
- 🕰️ 1:16:14 – Do people find you from your own podcast?
- 🕰️ 1:18:49 – Where are we driving traffic to?
- 🕰️ 1:21:10 – Do you send cold traffic to the application page?
- 🕰️ 1:25:01 – How do you not put all your eggs in one basket?
Resources