What is a successful funnel?
A successful evergreen funnel is a funnel that converts effectively. A funnel could make $100,000 but be converting below expected rates. A funnel could also only make $1,000 a month but be converting higher than expected rates. In that case, the funnel is successful, it’s just not getting enough people to see it.
Setting goals for your funnel means taking into account conversion rates AND traffic. Your funnel can only convert if you drive traffic to it.
In the document below are the industry average percentage metrics and conversion rates, provided to guide you in setting goals and evaluating these events in your online course business.
Note and Disclaimer: There are always many contributing factors beyond your direct efforts (niche, industry, audience, etc.) that affect the numbers and percentages outlined below. These averages are to be used only as a guide to provide you a baseline for evaluating your efforts. While these are numbers we want you to strive for, we are not saying this is what you should expect.
Average Metics and Standard Conversion Rates:
https://docs.google.com/document/d/1dlyVTHZbtNUMq_gEY2USCp9rw0ubpxinFtXWytzZtuM/copy?usp=sharing